ALSAYER and LEXUS UNVEILS ALL NEW LEXUS LS

When modern luxury harmonizes with the highest levels of sophistication, a new chapter opens in the beautiful story of innovation. Welcome to the all-new LS. The car that was, and remains the iconic masterpiece of automotive luxury is now available in a new form of amazing. Drawing deep on Japanese cultural influences, it’s a drive designed to the very best levels of excellence.

Lexus launches all-new flagship sedan LS featuring innovative styling, emotional driving and advanced technologies

  • Craftsmanship combined with luxury for a bold statement
  • Opulent and welcoming cabin
  • New platform for greatest-ever LS agility and comfort
  • State-of-the-art Multi Stage Hybrid System
  • 10-speed automatic transmission
  • Comprehensive Lexus Safety System+ for unmatched protection

KUWAIT, 21 November 2017 – Mohamed Naser Al Sayer & Sons (MNSS) one of the Al-Sayer Holding Companies and Lexus have unveiled the all new LS, the most innovative and advanced new generation Lexus flagship.

The launch event held at ALSAYER Ballroom at Ardiya was attended by Faisal Bader Al Sayer Chairman and Mubarak Naser Al-Sayer CEO, Bengt Schultz Chief Operating Officer, Bader Musaed Al Sayer Group Business Director of ALSAYER Holding, Mahmoud Abou Zahr Lexus Business Director from MNSS, Shinji Kishida LS Deputy Chief Engineer Lexus International, Toshiyuki Nakahara Project General Manager and accompanying delegates from Toyota Motor Corporation along with distinguished members from the press and media.

Speaking on the occasion Mubarak Naser Al Sayer said “I express our sincere gratitude to our customers for continuously preferring Lexus in the luxury auto industry, we always value their exceptional support. The event celebrates remarkable evolution of a trademark brand that has changed the landscape of world-class luxury during the past few decades. I personally remember when we were first introduced to Lexus concept, the decision was to introduce the best ever made vehicles. I still remember the first introduction of LS 400, it was magnificent and eventually took the world by surprise, and from thereon Lexus has been thriving to break new records in technologies. Few years ago Lexus went into major transformation introducing new vehicles with great style.”

Setting yet another benchmark in driving dynamics, customer experience, and comfort, Lexus today repeated history by announcing the launch of the all-new, fifth-generation LS flagship sedan for 2018 in the Middle East. Equipped with several world-firsts and Lexus’ first performance, design, and safety features, the new premium passenger car is set to not only win the hearts of the region’s luxury enthusiasts, but also redefine luxury driving in a more stylish manner. Combining painstaking craftsmanship with Lexus’ expertise and attention to detail, the flagship sedan embodies Lexus’ evolution as a luxury lifestyle brand committed to surprising and delighting its customers.

Inside and out, the new LS reflects a strong, uniquely Japanese identity and approach to luxury, and offers innovative technology with a human touch. The all-new LS was designed to be the brand’s latest global citizen, available in over 90 countries.

“Not only will the LS symbolize the Lexus brand, but it will also become the definitive new-generation luxury car embodying Japanese tradition and culture. Developing such a flagship model required a massive paradigm shift. Rather than being bound by the conventions that had defined luxury cars in the past, we aimed to create a car with an innovative, emotional, and sensual appeal that would draw customers’ eyes away from other luxury cars and provide entirely new values,” said LS Chief Engineer Toshio Asahi.

According to Mahmoud Abou Zahr “Since its inception the LS marked a major development in the luxury auto industry becoming an unparalleled icon. After decades of success and recognition – Lexus is doing it all over again. The flame of luxury is reignited as we launch all new LS - Lexus flagship that truly embodies the best of Lexus super technology and luxury. Incredible attention to detail and the most innovative and advanced technology makes LS a great new generation luxury car. LS is superior in every sense and a symbol of everything Lexus stands for.”

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “Considered to be in a new league of its own, the all-new LS sedan builds on the flagship vehicle’s enduring DNA for smooth and powerful performance, which in combination with its remarkable quietness and exceptional comfort, symbolizes the true essence of the LS. In addition to its styling that delivers a bold coupe silhouette while offering a spacious interior, the fifth-generation LS offers an emotional driving experience and is equipped with a host of cutting-edge technologies. In many ways, this LS flagship sedan exemplifies our new approach to create amazing experiences for our customers, and ignite their emotions through innovation that promises a truly engaging driving experience.”

“We express our deepest gratitude to our customers in the region for extending their constant support in the form of their utmost appreciation for Lexus models, which has encouraged us to push the boundaries of automobile design and engineering. We are confident that the LS flagship sedan will resonate strongly with luxury automotive enthusiasts in the region for whom driving is an emotionally enriching experience,” added Yoshitsugu.

“Al Sayer Board Members continue to focus on strategies for better customer service and satisfaction. Zero complaints from customers is our Lexus mission. To accomplish this mission we have put in place several facilities like – increase “Musada Service” for roadside assistance, increase number of replacement cars, maintain the best facility standards and improving customer service. We are also firm on our strategy of expansion to get closer to our customers to enhance their convenience. Our third Lexus showroom in Abu Futeira, after Shuwaikh and Ahmadi is getting ready to start operations soon. ALSAYER Lexus teams is constantly working to push the commitment for service. Despite the expenses involved we assure to bring World’s best technicians, services and facilities for our customers” added Mubarak Naser Al Sayer.

The LS is built on the new Lexus Global Architecture?Luxury (GA-L) platform, which ensures a low center of gravity and optimum weight distribution, contributing to the car’s essential stability and handling agility, which in turn, deliver increased driver rewards. The high rigidity of the chassis allows the new multilink suspension to be tuned to achieve an excellent handling performance and the supreme comfort for which the LS is renowned.

The 2018 LS Hybrid takes an entirely different approach than the previous LS Hybrid model. The new state-of-the-art Multi Stage Hybrid System combines a naturally aspirated Atkinson-cycle 3.5-liter V6 gasoline engine with two electric motor/generators and uses a compact, lightweight lithium-ion battery. The combined system output of the internal combustion engine with the electric traction system is 354 hp.

The new system is based on the electronically controlled Continuously Variable Planetary (CVP) transmission of Lexus Hybrid Synergy Drive, coupled with an all-new four-speed automatic gearset at the output stage. The two systems work together to expand the overall range of gearing and increase operation of the V6 engine across a wider speed range than previous hybrids. The result is impressive fuel economy, low emissions, and excellent on-road performance that will satisfy even the most demanding driving enthusiast.

The new LS will be available also with two engine options; a 3.5-liter V6 engine naturally aspirated Atkinson-cycle producing 311 hp and 380 Nm of torque, and a newly developed 3.5-liter twin-turbo V6 engine producing 416 hp and 600 Nm of torque, and both mated to the first-ever 10-speed automatic transmission for a premium passenger car.

A common thread across all the LS models is Omotenashi; the concept of Japanese hospitality, and the all-new LS flagship sedan is no exception. In terms of a luxury automobile, it translates into adopting a human-focused approach to the vehicle, taking care of the driver and passengers, anticipating their needs, and attending to their comfort in every way possible. Some of the features through which the new LS achieves this are front and rear seats with multiple power adjustments, heating, cooling, and massage functions, rear seat arrangement that includes an extending leg ottoman and the most generous legroom of any LS generation, and a rear seat entertainment system with 11.6-inch screens auto-tilts to the optimum viewing angle.

As a flagship vehicle, pioneering a new age and aiming for the best safety performance in the world, the new LS unstintingly employs the latest safety technologies including the brand’s innovative Lexus Safety System+, in addition to a comprehensive array of safety features to protect its occupants, such as 14-SRS airbags, Blind Spot Monitor (BSM), Vehicle Stability Control (VSC), Panoramic View Monitor (PVM), Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), and Brake Assist (BA), among many others.

Furthermore, the 2018 LS debuts two new 19-inch wheel designs and feature run-flat tires designed to elevate vehicle and ride comfort. a brilliant appearance created using an electroplating technique known as sputtering. All the new wheel designs feature a hollow rim structure that helps reduce resonant sounds generated by the tires.

The LS will be available in 13 distinctive exterior colors, including two new developed colors; Manganese Luster and Sonic Agate, which represent boldness, luminosity, and sophistication, to let customers express their individuality. On the other hand, the interior comes in a sophisticated color schemes with choices of interior trim.

 

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