New 500 Series…

  • Newly developed wide-ratio transmission that contributes to reduction of transportation costs
  • Reliable performance, improved comfort and class-leading safety features
  • Extensive Hino line-up always provide the most suitable vehicle to your business needs and working environment
  • Hino is No # 1 Heavy and Medium Duty Truck in Japan for 44 Years
  • JD power rated Hino No#1 for customer’s satisfaction, eight years in Heavy duty segment and three years in Light duty segment in a row.

KUWAIT: Bahrah Trading Company (BTC), one of the Al Sayer Group Holding Companies and Hino Motors Ltd, member of Toyota Motor Corporation has unveiled new generation of medium-duty 500 series trucks from Hino. The launch event which was held at Al Sayer Ballroom at Ardiya was attended by Mubarak Naser Al Sayer CEO, Bengt Schultz Chief Operating Officer and Bader Musaed Al Sayer Business Director of Al Sayer Group Holding, Melakandy Hamza General Manager BTC, Tadashi Fujiwara Deputy Chief of the Mission from Embassy of Japan, Tamazawa Chief Engineer, Sakagami Manager from Hino Motors Japan, Yoshihiro Koyama Managing Director, Nakamura General Manager from Hino Motors Middle East UAE, members from Bahrah and Corporate Marketing along with distinguished customers of Hino and representatives from the press and media.

Welcoming the audience Melakandy Hamza said “It gives me immense pleasure to welcome you all to this exciting occasion of launching all new HINO 500 series trucks this evening dignitaries and our honorable customers present here, thank you for your graceful presence to enrich this important occasion that signifies an important milestone for HINO in Kuwait”.

Highlighting Al Sayer and Bahrah’s customer commitment Bader Musaed Al Sayer said “Since inception, over 60 years ago, Al Sayer Group Holding vision was clear and insightful following the principle of “Ultimate commitment to our deep rooted values of honesty, trust, credibility and providing the best high quality products with the best aftersales services to our customers without compromising the continuous development of the quality of products and services offered”.

According to Yoshihiro Koyama “HINO’s history dates back to more than one-hundred years having founded in nineteen-ten, known then as Tokyo Gas Industry. The first Japanese truck was produced in nineteen-seventeen which was called TGE A model. In nineteen-forty-two, Hino spun off as Hino Heavy Industry. After that, HINO became a part of the Toyota Group. The alliance with Toyota Motor Corporation started back in nineteen-sixty-six. In two-thousand one, Toyota’s ownership surpassed over 50%, Hino being their commercial vehicle arm”.

New HINO500 series - Constantly at the forefront of evolution
The most recent age of the Hino 500 Series trucks is furnished with a 7.7-liter Euro III- compliant engine with a heavy duty common rail fuel injection system and turbocharger innovation for keeping up control in any driving conditions while accomplishing lower fuel consumption and emission levels.

The series is suitable for use in applications from tipper and reefer trucks to general cargo vehicles, and includes a range of safety features, including an anti-lock braking system, front underrun protection system (FUPS) and rear underrun protection system (RUPS).

Commenting on the main development concept of new Hino 500 trucks Mamoru Tamazawa, Chief Engineer said “We are deploying the New 500 Series from our base in Japan to make a valuable contribution to our customers’ business in two ways: One is “Maximizing operational effectiveness” and the other is “Minimizing vehicle life-cycle costs”. The New 500 Series is focused on achieving our global strategy. We aim to respond flexibly to local conditions in each region through “GLOBAL” manufacturing.”

The all-new Hino 500 Series epitomizes Hino's plan idea of value, solidness and unwavering quality. The improvement of the new Hino 500 arrangement concentrated on three fundamental targets - Implementing radical, earth shattering development by presenting new innovations and methodologies, including new outline, propelled innovation, exceedingly solid edge and upgraded undercarriage; guaranteeing high caliber even after customization, empowering incredible versatility and adaptability; supporting assorted client applications with extensive model line-up, adequately reflecting client needs

The all-new Hino500 territory is furnished with EURO 3 Turbo Charged Engines and Intercooler for enhanced effectiveness and yield. All-New Hino 500 has a complete line-up of model range with multiple wheel base options to suit super structure fabrication.

A portion of the new safety features on the Hino 500 incorporate new multi reflector headlights offering in-wrinkled shine and also broadened sidelong spread and separation in from improving evening time visibility, fog light, front and back under run guard, non-freezing stopping device framework, guard support, ISO framework darts on tires for upgrading serviceability and furthermore lessening wear and harm of jolts even with rehashed establishment and evacuation (?) of tires. The Hino 500 is furnished with full air S-cam brakes that would enhance braking proficiency and also offer lessened upkeep costs. Some of the other improvements on the all-new Hino 500 over its predecessor range are 2 step easier entry and exit, wider tread for increased stability, better seat, improved suspension and strengthened differential. Comfort Space
Hino500 changed the driver’s seat to make even long drivers pleasant. The seats were re-designed to better fit the driver’s body and alleviate fatigue at long-distance driving. With reclining and seat siding functions, the seat provides optimal driving position and contributes to reduce the driver fatigue.

Explaining the strategic commitment of Al Sayer for Hino in Kuwait Bengt Schultz said “We are having a well spread network of 3 showrooms for Hino, including 3S facility for Hino products in Ahmad Area and with Two Spare Parts outlets. This year is proving very positive for Hino and ALSAYER, as we continue to grow our market share since the launch of the brand in 2014 and we are confident of our future facilities investment and expansion plans”.

“HINO and Bahrah Trading think that to support our customers’ business except truck is also very important. This is called Total Support activities. It should contribute to minimize the customers lifetime cost and maximize uptime of customer’s vehicle. Through these activities it is our wish to be recognized as a Business Partner of our customers” said Yoshihiro Koyama.

As the only exclusive dealership in Kuwait Bahrah (BTC) is the one-stop-shop for Hino trucks:


  • They sell the full range of light, medium and heavy duty Hino trucks, as well and light commercial vehicles in various makes and models.
  • Their award winning service department helps keep your investment on the road longer by giving you the option to service your vehicle in hours to minimize your downtime.
  • Parts department stocks an extensive range of quality Hino truck parts.

Hino is engineered to deliver outstanding performance in the harsh heat and dust of Kuwait. After all it is a technology that has proven itself in the heat and dust of the Paris Dakar Rally – which has earned the nickname Little Monsters Hino 500 Series offers enough variety to suit all needs. With its innovative technology, class leading engine and transmission choices, it maximizes efficiency and significantly reduces consumption.

“We are pleased to work side by side with the management of Hino Company to present an outstanding variety of trucks packed with strength, guaranteed durability and exceptional quality, which embody the essence of Hino Company and Al Sayer Group Holding philosophy, to meet all your needs and requirements” added Bader Musaed Al Sayer.



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