Doosan Infracore (DI) represented by Bahrah Trading Company (BTC), one of the Al-Sayer Holding Companies rose to the global 6th place in 2016, posting US$4.93 billion in construction equipment sales, up two points from the 8th place recorded in the previous year’s according to the Yellow Table released recently by KHL a British construction heavy equipment media group.
DI’s impressive performance in 2016 is attributed to the growth of its subsidiary Doosan Bobcat, the recovery of the Chinese excavator market, and the upturn in its performance in emerging markets overall.
Doosan Bobcat’s sales in Europe and emerging markets jumped by 6.3% and 4.4% respectively in 2016 over the previous year, while the company’s overall sales have increased by an average annual growth rate of 3.3% since 2011.
The company focused on enhancing and expanding its sales network in the markets last year, thus raising its emerging market coverage from 82% in 2012 to 93% in 2016.
Doosan has been maintaining No.2 position in Heavy construction equipment last 3 years continuously in the Kuwait market thanks to the excellent product quality from the Korean manufacturer and the aftersales backup provided by BTC.
Doosan’s impressive range of Earthmoving machines-excavators, Loaders, Articulate Dumpers etc., provides the inevitable muscle for any project execution meanwhile Bobcat, the first skid steer to be built and more than 5 decades on is still the best in the world market with 50% market share and has become the industry bench mark name for Skid-Steer Loaders.
BTC, the authorized distributor for Doosan Bobcat in Kuwait, is the market leader in transportation, industrial and material handling equipment and construction machinery, representing globally leading brands. BTC’s service is built around top quality products and industry leading support. The commitment to customers and dedication to their satisfaction have placed BTC at the forefront of local industry in Kuwait.